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JOCKEY - SONKIM

SHOW YOU'RE JOCKEY

Jockey has been a leading international fashion brand with products for both men and women since its founding in the United States in 1876. Since its invention of the modern men’s briefs in 1935, Jockey has followed the spirit of constant innovation bringing exquisite designs combining clever cutting techniques, modern color schemes, and legendary comfort bringing confidence and dynamism to the wearer.

The Jockey brand is poised to take advantage of the booming “Athleisure” market, which plays to the company’s core strengths of quality, comfort, and style. SonKim Fashion has exclusively operated the Jockey brand franchise in the Vietnamese market expanding to more than 40 stores nationwide.

ABOUT JOCKEY

Over 100 years of development, continuous updates on trends, applying new technology, and adapting to a global market have made Jockey the most prestigious brand of underwear that exudes heritage and ignites customer confidence and pride.

THE JOURNEY 

Established in 1876, Jockey has a long history of designing high-quality, authentic underwear, sleepwear, and sportswear. The fuel for Jockey’s growth was and continues to be a stream of evolving and innovative products. That legacy of innovation began in 1934 with the introduction of the first men’s brief.

After ‘The Jockey’ became a national sensation, Jockey has made many headlines for new inventions, as a most sought after brand. It hosted the first underwear fashion show, advertising in the first issue of Sports Illustrated magazine in 1954, and many other historical milestones. 

After VERA’s success, Jockey teamed up with SonKim Retail in 2001 and quickly became a household name in Vietnam. Together they have expanded production and distribution through a well-managed manufacturing network and via the SonKim Retail ecosystem.

JOCKEY.VN

As a Lifestyle Platform, the GS25 brand champions its SonKim Retail’s ecosytem strategy by providing a network of retail endpoints that are truly the heart of communities.

By providing essential products and services in a fast, convenient, and cost competive manner, the network of GS25 store locations provides daily interactions with customers and opportunity to grow the ecosystem’s share of consumer spending.

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GS Shop is the evolution of the group’s successful TV home shopping to a full spectrum retail channel platform with a leading edge e-Commerce platform that offers customers more choice and convenience. The e-Commerce platform has developed algorithms to drive increasing customer interaction and reduce selling costs which are applicable accross the group’s retail ecosystem. SonKim Retail has helped GS Shop build an ecosystem, develop the right business strategy, and develop partnerships to ensure sustainable revenue growth.

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VERA – A SENSE OF STYLE
Being “Vietnam’s Luxury Lingerie Brand”, we are proud to have provided multiple generations of Vietnamese women lingerie known for its fashion forward design, quality, and comfort. With over 20 years of experience delivering products & services inspired by our customers, Vera has continually sought to provide women with the quality and wide selection of products that they expect from Vietman’s leading lingerie brand.

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‘Jardin Des Sens is a French fine-dining restaurant managed by the world famous three-starred Michelin chefs, Jacques and Laurent Pourcel. Located in one of the last French colonial villas of the city, this historic 100-year old venue has regained its splendor with a touch of modernity and elegance. Indulge in delectable cuisine and the finest wines at a beautifully laid table and get the full experience of a world-class service to provide a break in the vibrant and energetic lifestyle of Ho-Chi-Minh-City.

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Mama Sens is a French themed casual restaurant managed by the world famous three-starred Michelin chefs, Jacques and Laurent Pourcel. Mama Sens will transport you to the happy-go-lucky lifestyle of Southern Europe’s famed Mediterranean beaches with its light and cozy design, contemporary yet authentic cuisine and drinks inspired by the warm summer nights. Get your fill of sunshine at any time of the day at Mama Sens.

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KYO WATAMI Grill & Sushi is an authentic Japanese restaurant, where you can “gather your family and friends to dine in a harmony”, taste the authentic Japanese food with a variety of menus including salad, tempura, robatayaki, teppanyaki, sushi, sashimi, udon, hotpot, and rice all prepared with quality and attention to detail the Watami brand promises. Enjoy your time, and be welcomed with warm Japanese hospitality.

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‘The Watami Dining brand provides customers with an exquisite culinary experience in the Japanese tradition of providing high quality dishes offered at reasonable prices with exceptional service. “Motenashi” is dedicated, thoughtful, and from the heart.

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Health Spa aims to become Vietnam’s leading health and beauty center. It has become a popular destination for the mind, body and spirit to unwind with unique spa treatments in a pure atmosphere filled with soothing sounds to connect with your inner self. Relaxing massage and spa treatments are delivered by professionally trained therapists.

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Logis DC Park is a logistics infrastructure platform to support the rapid growth in scale that is required in retail to ensure the flawless delivery of goods in a cost efficient manner to ensure the best return on invested capital.

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Global Target supports the ecosystem of the SonKim Retail group by being a critical component in the supply chain providing a team of experienced experts in the fields of procurement and logistics to ensure the retail endpoints supplied on time and at low cost.

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