Heritage – fashion
In 2001, SonKim Fashion Corporation (SKF) was founded with the intention of penetrating – and subsequently dominating the lingerie market in Vietnam. After several years of continuous development, SKF has attained that goal and expanded into adjacent, complementary markets by manufacturing and trading popular brands such as VERA and Jockey.
VERA - A SENSE OF STYLE
Being “Vietnam’s Luxury Lingerie Brand”, we are proud to have provided multiple generations of Vietnamese women lingerie known for its fashion forward design, quality, and comfort. With over 20 years of experience delivering products & services inspired by our customers, Vera has continually sought to provide women with the quality and wide selection of products that they expect from Vietman’s leading lingerie brand. Vera’s products all utilize the highest-quality materials assembled with Japanese advanced sewing technology, which results in the exceptional fit and style our customers trust Vera to deliver for intimate apparel. The extensive retail locations and online platform make Vera’s products accessible nationwide enabling women to have the confidence, comfort, and elegance only wearing Vera can provide.
SHOW YOU'RE JOCKEY
Jockey has been a leading international fashion brand with products for both men and women since its founding in the United States in 1876. Since its invention of the modern men’s briefs in 1935, Jockey has followed the spirit of constant innovation bringing exquisite designs combining clever cutting techniques, modern color schemes, and legendary comfort bringing confidence and dynamism to the wearer. The Jockey brand is poised to take advantage of the booming “Athleisure” market, which plays to the company’s core strengths of quality, comfort, and style. SonKim Fashion has exclusively operated the Jockey brand franchise in the Vietnamese market expanding to more than 40 stores nationwide.