SonKim was founded in 1957 with the establishment of Dai Thanh, which grew to become a leader in the Vietnamese garment industry.
The family run company successfully expanded in the textile market despite changing economic and political conditions with each new generation taking valuable experience from previous generations. With the goal of capitalizing on opportunites to expand beyond the core textile products, SonKim Investment and Development Co., Ltd (the predecessor of SonKim Retail) was established to invest in real estate, retail, manufacturing and media.
After identifying an underserved market segment for women’s lingerie, SonKim established VERA in 1997 with the aim of delivering a product that offered high quality manufacture and innovative design to enhance the natural beauty of each woman. By utilizing the company’s core strength in textiles and manufacturing, VERA was able to become the pioneer brand in the Vietnamese lingerie industry as well as establishing an investment philosophy: Build upon core strengths and identify adjacent, high growth investment opportunities that leverage those strengths with the goal of establishing market leading brands.